PureLink's Technologies Transform Newsroom Studio for Major New York City-Based Broadcaster
This past summer a major New York City based network broadcaster unveiled its new state of the art newsroom studio. With the help of PureLink™ and its partners, this 12,000 square foot facility was transformed over an 18 month period into a modern multi-functional media center.
The working area and broadcast spaces were specifically laid out with a glossy, clean look that combines the bright aesthetics of glass, with sleek surfaces and video panels and exposed brick and beams. The high-tech yet warm and trendy design elements helped reinforce the strength and history of the company’s brand imaging, while at the same time represented the most advanced Ultra High Definition (UHD) video broadcasting technology.
The Challenge
For design consultants TAD Associates, the challenge was to provide a system that would meet the needs of the network in the ongoing election news cycle and its intention to use the facility for both its broadcast and cable news shows. TAD Associates therefore designed a flexible and reconfigurable space, based on a modular design that could be rearranged as needed to change the on-air look and format of the anchor desk and background lighting and panels. The studio was also to include two LED video walls, with one featuring movable, tracking panels that could be configured in a variety of layouts for segments, standups and debriefs.
Download the full case study here»
PureLink™ Featured Dealer
Video Corporation of America (VCA) - A/V integrator: VCA designs, engineers, services, and manages communication technology systems, with expertise in audiovisual, telepresence, unified communications, IT and broadcast markets. Their expertise allows them to provide a truly integrated communications platform, across a wide range of verticals. VCA aims to make complex AV/IT systems simple to operate, helping clients get the full benefit of their investment and designing a scalable, customized system that matches their needs, budget and comfort level with new technology.
Dave Berlin
President
Video Corporation of America
(732) 545-8000
vcaglobal.com
