The Shift to 4K/60 4:4:4 and Beyond

The Pro-AV industry is continuing to face the challenge of distributing and extending 4K/60 4:4:4 content in large-scale system deployments. The solution thus far has been to add transmitter and receiver extenders to each input or output that requires it, which adds cost, complexity, and failure points to the system. With PureLink’s Media Axis, the number of extenders can be cut in half while maintaining uncompressed 4K/60 4:4:4 throughout the system. Routing 4K/60 4:4:4 signals in a large-scale, modular, cross-platform matrix switcher has finally been simplified.

Media Axis is purpose-built for the most demanding resolution requirements available today. Others can boast high bandwidth performance and say they are ready for the future, but can they truly be ready for the future if they haven’t fully entered the present?

PureLink’s Media Axis is the Purebred 21st Century Matrix system. It is built on a transformative platform to deliver a truly adaptive solution offering dynamic, proprietary features and technologies. Integrated Motore™ 2.0 Scaling Technology offers 4K/60 4:4:4 media processing and auto-scaling at every output, maintaining seamless image reproduction on every display. With 4K/60 4:4:4 input and output cards available in HDMI, HDBaseT™, Fiber, 12G-SDI, and IP, Media Axis is built for the 4K/60 4:4:4 present and for the future.

No other matrix switching system provides a more comprehensive set of features to support scaling, routing, and processing of high bandwidth content. Media Axis is the revolutionary new breed of matrix switchers.