General

PureMedia™ & 4K

Your State-of-the-Art Ultra HD Distributed Network is Here and Now

4K resolution is here and dominant in the Pro AV space, quickly becoming an established portion of many vertical markets. However, with the challenges of coexisting alongside a vast 2K landscape and the high cost of implementing 4K, integrators and users are faced with the difficulties of accomplishing this transition.

Not All 4K Systems are Created Equal

When it comes to signal distribution technology, it's a matter of choosing the right solutions and ensuring that what is purchased today can be upgraded to support the signal formats of tomorrow. However, most A/V systems manufacturers offer limited solutions to provide 2K flexibility, leaving existing infrastructures without an upgrade path.

At PureLink, the full 4K infrastructure has been in place since the launch of PureMedia™ in 2011. As the industry's most flexible data distribution and management solution - matrix switchers, field-upgradeable I/O cards, transmitters, receivers, and cables - all with Ultra HD/4K support, built-in Motore™ Auto-Scaling and Don't Blink™ Seamless Switching Technology, PureMedia™ makes it easier than ever to build or upgrade your 4K distributed network.


4K With a Holistic View

PureMedia™ offers a complete catalog of Ultra HD/4K distribution and extension solutions that can be customized for any application. From 4K-upgradeable matrix switchers available in a wide range of configurations (from 4x4 to 256x256) to 4K extenders, all with HDMI, HDBaseT™, or Fiber cabling, PureMedia solutions deliver a more seamless transition to 4K connectivity than any other provider in the market.

4K equals more money? Think twice. From an investment standpoint, the majoriy of swappable PureMedia™ 4K components have stayed the same or have, in fact, decreased in price. Upgrading an existing PureMedia™ distribution system to 4K is more economical than any other solution on the market, offering up to 30% savings in overall cost compared to a leading control automation manufacturer's "4K Ready" signal distribution system of the same capacity.

4K UPGRADE COST COMPARISION
BASED ON A 16x16 HDMI OVER HDBASET™ MATRIX SWITCHING SYSTEM - 8 x 4K HDMI-IN, 8 x 4K HDBaseT-IN,
8 x 4K HDMI-OUT, 8 x 4K HDBaseT-OUT, 8 x 4K HDBaseT TX, 8 x 4K HDBaseT RX

*Note: Figures above are presented for informational purposes only.

PureMedia™ is built on the future of 4K, and no other cross-platform matrix switching system provides a more extensive set of features to support reliable scaling, distribution, and processing of high bandwidth content. Together with comprehensive support services, including PureAssurance 4K Certification to ensure interoperabllity and a unique 4K Trade-in Program, building your end-to-end 4K distributed network begins here and now.

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